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News, Views, and valuable marketing insights. It's all here.

26 April 2017

New Packaging For AeroCatch

The story of AeroCatch began back in 2005 when engineering entrepreneur, Peter Boote, finalized development of a revolutionary panel fastener designed to replace the existing and outdated “sliding pin” bonnet catch that had been...

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26 April 2017

End of Life

As predicted at the time by Marketing Week’s Mark Ritson, Coke Life has bitten the dust after 3 years of disappointing sales after an encouraging launch. How did a marketing behemoth like Coke, arguably the strongest brand in the...

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