City-Based Niche Recruitment Company Chooses CMA

Executive search specialists, ETC Search Ltd, launched in September 2014, hired CMA to handle their branding and launch material. ETC provide executive recruitment services on a global basis to the extremely specialized energy, trade and commodities sectors and selected CMA against London based agencies for their ability to produce creative solutions relevant to their target audience. Pim van Baarsen of CMA says of the account win: “ Leveraging our experience in many technical sectors, we were able to come up with an extremely elegant but impactful solution to launch this exciting new company.”

The key element of the launch is ETC’s new responsive website, which employs new technology that allows full page rotating images; it can be viewed at: www.etcsearch.co.uk

It was essential to have the site up and running prior to dispatch of invitations to the company’s launch event, due to be held at the Diccianove Restaurant in the Crowne Plaza Hotel in Blackfriars, London.

“ETC have banks, law firms and investment banks as their clients and prospective clients,” continues Pim, “so it was essential that the key core messages – whether stated or implied – synchronized with them. An extensive PR campaign will follow, capitalizing on the buzz created by the launch event.”