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News, Views, and valuable marketing insights. It's all here.

29 June 2017

Is Print Media Dead?

With all the accent on social media these days, one could easily be forgiven for thinking that there is just no place for the printed magazine or newspaper in society any more. And to an extent, in some markets, this is true.

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28 June 2017

The Robots Are Coming!

One of the more fascinating stories emerging this week was Wimbledon, the world’s oldest and most traditional tennis event, launching Fred, an Artificial Intelligence (AI) assistant as an option within the official app for the...

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28 June 2017

Fighting Fires With Lifeline For 10 Years!

In 2007, Jim Morris MD of Lifeline Fire & Safety Systems – manufacturers of fire suppression systems and other motorsport safety products – realised that the company was on the verge of a step change in its development and saw the...

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